Knowing what content your customer wants to interact with is both a process and an art form. Amazon has roughly 200 million customers. 100 million of those customers are Prime subscribers. Are you one of them or are you a brand that sells on Amazon?
For nearly a decade I've grown my expertise on Amazon from a passion to being a leader in the field. If you are not hitting your expectations there is always a reason why. That's where I come in.
Your hero image, thumbnails, videos, and bullet points are vital in giving the customer the information they need to make an informed decision.
Detail page optimization is not a "set it and forget it" process. Testing titles, heroes, thumbs, bullets, product descriptions, and enhanced brand content is a process that never stops. A/B testing of content and page optimization is a daily process.
Search Engine Optimizations are vital. You need to know the keywords customers use in search and put them throughout your details pages so that the search algorithm will find them and lead customers to your page.
You might have the best product on planet earth and a fantastic detail page, But what if customers can't find you? That's where Platform Advertising comes in. How to create and optimize ads is critically important in helping customers to discover your listings.